Jeff Chase, Vice President and Creative Director at BKV, channeled James Madison when he delivered the Creative Department’s Bill of Rights this past Tuesday at KCDMA’s Direct Marketing Days. Fantastic presentation.
In that same spirit, I would like to suggest four amendments to Jeff’s bold treatise. But I’m going to conjure the spirit of James Madison’s better half, Dolley Madison.
Why, you may ask …
I’ve come to understand Mrs. Madison was gifted in building good will. According to Ohio’s Women in History website, “Through her special inviting manner the often tense political, as well as social, atmosphere of Washington could become wonderfully calm.”
Right on, Dolley. Adhering to these amendments might help keep the working relationship between creatives, account teams and clients wonderfully calm as well:
The Right To Assemble The Best Team
In offices like ours, we have access to a whole spectrum of designers who specialize in print, web or logo design. We have programmers who have special niches, too. Please let us assemble the team that’s best for what you want to achieve (read: we know your brother’s wife is one hell of a freelance designer, but she may not be the one for the job …)
The Right To Good Information
Garbage in, garbage out. Load us up with everything ya got and let us wade through and edit out what we don’t need. Providing good background at the outset of a project makes things more efficient and will give clients a better end product every time.
The Right To One Decision-Maker
You may love committees, dear client. That’s your choice (say that like Bruce on Family Guy). But please don’t require consensus, and please have one decision-maker, i.e., someone who listens to the committee’s input but is ultimately responsible for making a final decision. One. Uno. Une.
The Right To Know Results
There’s no such thing as clever for the sake of clever. We want to push the dial, make the sale, get the donation – you know, get results for you. So please let the copywriters, creatives, art directors know how it turned out. Messages can be tweaked. Art can be reworked. When you close the loop, every body wins.