Headlines That Work (or Don't)


I love cats. I especially love black cats (I have two of them to prove it). So when I saw this sign as I drove down Broadway, it had me at hello.

Eyes off the road, I leered at the sign. Then, taking longer than I'd like to admit, I finally figured it out. 9 Lives ... Not everyone has 'em. Ohhhhh, they're setting up the sub-sub head: Be Careful.

I'm all for creative headlines and even puns that make people groan, but this is an example of cute for cute's sake. Case closed. How about a big yellow sign: SLOW DOWN. Or a reflective sign that says: WATCH YOUR STEP. Or even: MERRITT, GET YOUR EYES BACK ON THE ROAD AND OFF THAT ADORABLE KITTY. That works too.