A few weeks ago, I participated in a DirectMarketingIQ webinar, "Acquiring New Donors Through Direct Mail."
There were a number of questions from the 70+ participants, far more than we had time to answer. Moderator Ethan Boldt allowed us the opportunity to provide answers which he emailed to participants.
In addition, he recently posted some of those answers in a Target Marketing Mobile Alert.
Check it out. Some of the answers may apply to you.