The Prophecy Has Come To Pass

The spooky voice of history comes floating down the halls of time to remind you there is nothing new under the sun ...

Well, it's not really all that dramatic - but incredibly prescient of David Ogilvy - to say that direct response is taking over the marketing landscape. It seems this topic is cropping up all over the place and I say YEA to that.

Check out this video from David: "We Sell or Else." It'll do your heart some good.