Join Us For A Special October Breakfast Featuring the Director of Annual Giving From Boys Town

Merrigan & Co. is thrilled to bring Mike Vcelik, Boys Town Director of Annual Giving, to Kansas City in October. It will be a joint presentation hosted by the Kansas City Direct Marketing Association (KCDMA) and the Mid-America Chapter of the Association of Fundraising Professionals (AFP).

Check out the details below. AFP members and those from the surrounding fundraising community can register here. KCDMA members and friends from the direct marketing community can register here.

We look forward to seeing you in October.

Boys Town is the nation's largest privately funded organization serving children and families through youth care and health care programs at a network of 11 sites across the nation.

For nearly 80 years, direct mail has served as a cornerstone of Boys Town’s fundraising program. Mike Vcelik, Boys Town Director of Annual Giving, will share:

  • How Boys Town honors tradition without sacrificing sophistication
  • Winning messaging tests and the impact of effective storytelling
  • Fascinating lessons in donor psychology
  • Modeling and other direct marketing applications that have energized the program
  • Ideas for overcoming internal resistance to fundraising strategies through testing and education

WHAT/WHO:
A special presentation hosted by the Kansas City Direct Marketing Association (KCDMA) and the Mid-America Association of Fundraising Professionals (AFP)

WHEN:
October 19, 2012, 7:30-9:00 a.m.

WHERE:
Rockhurst University, Massman Gallery
(parking included)

COST:
$20
  
ABOUT MIKE VCELIK
As Director of Annual Giving, Mike Vcelik is responsible for renewal, lapsed and acquisition fundraising efforts. Mike is a regular presenter at national fundraising conferences, including the DMA Washington Nonprofit Conference and the Bridge Conference. He is also a frequent contributor to fundraising publications and has been featured in NonProfit Times and Chronicle on Philanthropy, among many others. In 2010, he earned a Gold Award for Fundraising Excellence from FundRaising Success magazine. Mike was named 2010 “Direct Marketer of the Year” by the Mid America Direct Marketing Association (MADMA).

More about Mike: