Count on the Classics!


Each week at our Rotary Club meeting one member has the opportunity to share a brief “inspirational moment.”

One recent Friday, a fellow-member reminded us of some tried-and-true advice Dale Carnegie offered in his 1937 classic, “How to Win Friends & Influence People.”

I don’t know that this book is included in the standard fundraising curriculum, but it should be. Consider, for example, how applicable to donor development his suggestions of “Six Ways to Make People Like You.”
  1. Become genuinely interested in other people.
  2. Smile.
  3. Remember that a person's name is, to that person, the sweetest and most important sound in any language.
  4. Be a good listener. Encourage others to talk about themselves.
  5. Talk in terms of the other person's interest.
  6. Make the other person feel important – and do it sincerely.
Good advice 75 years ago. And still every bit as valid today!