I was on the L in Chicago when this marketing piece caught my eye. Oxfam has really outdone themselves with this one. Oxfam could have used this precious real estate for many messages ... the injustice of poverty, the humanitarian crisis in Syria or any number of other topics that are central to their mission. But they didn't. They made the focus about one thing: the donor. More specifically, how wonderful the donor will see themselves when giving to Oxfam. Brilliant!