You're Doing It Right—Spontaneous Online Gifts

One of our clients has had a lot of large unsolicited gifts come in online lately. Our interest is piqued because we're not in the middle of a campaign. There's nothing radically share-able that's been released. If I had to say it, this part of the quarter is a relatively quiet and calm period for this group.

Then it hit me.

This is when you can see your annual plan pay off. The consistency and authenticity of your workhorse communications make all the difference, e.g., newsletters, e-newsletters, alerts, tweets, etc. Being in front of your donors with useful information and copy that shows them exactly why they're so important keeps your group top of mind ... in a good way.

So when they feel moved to give, you're at the top of their list.

You've built a relationship with them that isn't reliant upon a hard ask or gimmicky campaign for support (written with full appreciation for the well-timed usefulness of the hard ask and gimmicky campaign). They feel involved—they feel necessary—to the success of your organization's work. They give freely and with a full heart.

That's when you know you're doing it right.