Keep ‘Em Hooked

A few weeks ago, I attended a tour and information session at Literacy KC with Nonprofit Connect’s Young Nonprofit Professionals Network (YNPN). I had looked forward to the event all week—I was excited to learn more about the organization’s work to improve adult literacy in Kansas City.

The evening didn’t disappoint. We heard from Literacy KC’s Chief Development Officer and Board Chair, and we listened to students read original poetry. I went home that night with a desire to keep in touch … but then it was Wednesday, and there was coffee to drink and copy to write. So I neglected to fill out an interest form on Literacy KC’s website.

Lo and behold, a week later I found this e-mail waiting in my inbox when I arrived at work.

Engagement like this makes my heart grow three sizes. Simple, sincere and timely … sometimes, that’s all it takes.

This e-mail re-ignited my interest, and made me feel like I was part of a community. And it was sent at the perfect moment—when my experience with the organization was still fresh.

Here at M&C, we believe in life, liberty, and the pursuit of donor-centric communication. We know there is value in showing donors that they are vital to the mission … so why not use this knowledge when communicating with prospective volunteers and donors?

I’d recommend weaving engagement tactics like this into your organization’s communication plan. If you do, a satisfied writer may just sing your praises on her company’s blog.

Now if you’ll excuse me, I have an interest form to fill out…

M&C is a proud sponsor of YNPNkc, which provides diverse opportunities for networking around Kansas City, and partners with Nonprofit Connect to offer professional development programming for young professionals in the nonprofit sector.