Incorporating paid digital such as ad retargeting, facebook ads and banner ads into your fundraising landscape

APRIL 16, 2018

JUDAH FONTZ, executive vice president of digital solutions, veradata decision labs

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Judah has expertise in marketing, sales, analytics, technology and product/solution development, with a strong focus on revenue and profit growth through innovation.

His teams help organizations strategically structure/integrate, execute, analyze and optimize their digital marketing and analytics initiatives in alignment with their overall business goals. Clients served range from small/midsize businesses and nonprofits to fortune 500 companies.    

3 MAIN TAKEAWAYS

1.      Utilize data from different sources. Judah's team found a lift in response when using offline data to reach constitutents.

2.      Think omni-channel. The most successful nonprofit ads can be re-purposed or tweaked across mediums.

3.      Ease of checkout, specifically mobile, is key. Pretty soon, we'll be in a position where people will be able to donate with just one click.