M&C FUndraising 360
Effective donor communication is critical for any nonprofit’s development strategy. So why are some nonprofits missing essential pieces of the puzzle? KC Fundraising 360, an independent research study by M&C, is an informative snapshot of local fundraising communications and provides recommendations for better results. You’ll hear insights from the report along with ideas and strategies for making the most of every donor communication. Leave with new ideas for meeting donors where they are, engaging advocates and holding onto your very best donors longer.
BEYOND MEASURES: HOW METRICS CREATE CONTEXT FOR COMMUNICATIONS
Opens, click-throughs, conversions. Visits and views, inquiries and interactions. Response, renewal and retention rates. There’s no shortage of Key Performance Indicators. In fact, many organizations spend far more time collecting information than they do translating it into meaningful intelligence. Which metrics matter most? More importantly, how can they help you assess the effectiveness of current efforts and set the direction for the future strategies? This session will show you how you how to build and maintain a series of snapshots you can use both to help evaluate current performance and build strategic insight on longer term trends.
Storytelling in Appeals and Campaigns
Storytelling is great. Storytelling that incites action and motivates donors to give to your cause is even better. Learn practical, useful tips for interviewing, writing and sharing stories. Discover how to weave them seamlessly into your case statements, newsletters and major gift solicitations. You’ll learn to write your donors into every story you tell.
Taking Your E-mail Strategy to the Next Level
Non-profits need to establish and grow a vibrant group of online supporters. But how do you get new supporters on your file? And more importantly, how do you keep them engaged once you have them? Find out how M&C client the Veterans of Foreign Wars—the nation’s largest organization of combat veterans—transformed their e-mail program. In just 10 months, VFW increased the rate of organic file growth ten-fold and the number of donations by 63%. You’ll learn effective segmenting and testing strategies, creative ideas for design and copy, along with other fresh tips on keeping your file engaged.
Writing Without Fear
The pen is mightier than the sword! Join professional copywriters from Merrigan & Co. to learn how to overcome hurdles that complicate your writing. This interactive session is ideal whether you write professionally or just need a little help with everyday business writing. You’ll get tips that will take the fright out of writer’s block, flat language, poor editing and other common problems that threaten effective communication. Bring your samples for an interactive review at the end.
Dynamite Fundraising: Marketing Ideas & Tips for Teams of All Sizes
Dynamite comes in small packages, but its effect is dramatic. In this fast-paced session, you’ll learn how your team can light the fuse to ignite a winning fundraising, marketing and communication plan. Whether you have a staff of two or 20! Find out how to get the most of your fundraising messages without going back to the drawing board for every application, understand what motivates donors and prospective donors so you can adapt your messages appropriately and use social media in a way that fits your organization.
Leveraging Triggered Communications to Improve Donor Experience
Today’s donors expect more than ever from the organizations they support. They expect immediacy, relevancy and an integrated experience that reflects their unique interests, passions and – most importantly – involvement. Forward-thinking nonprofits are using triggered (automated) communications to help strengthen relationships with donors. In this practical and timely session, you can learn how to implement these time-saving communications to increase donor engagement and help them connect with your mission.
Merrigan & Co. also delivers customized presentations and workshops on:
- Testing Strategies
- Year-End Campaigns
- Calculating Lifetime Value
- Fundraising Metrics
- Engaging and Managing Volunteers
Merrigan & Co. has presented for:
- Adventist Health System Philanthropy Conference
- Avila University
- Business Marketing Association
- Bridge to Integrated Marketing Conference
- Center for Nonprofit Success
- Central Exchange
- Convio Summit
- DirectMarketingIQ Webinar
- International League of Electric Associations
- Kansas City Circulation Association
- Kansas City Direct Marketing Association (KCDMA)
- Mid-America AFP
- Nonprofit Connect
- Rockhurst University
- Plaza Rotary Club
- Southtown Council
- University of Kansas
- DMA Washington Nonprofit Conference