Monica and the Merrigan & Company team rose to the challenge when People to People International (PTPI) needed to accelerate the impact of its direct response fundraising, with little lead-time. They dedicated the time to quickly learn our business model and were able to immediately identify new opportunities to help PTPI achieve our strategic development goals. Monica’s excellent copywriting has made our appeals more focused and engaging, simple and yet impactful. The year-end appeal achieved a 300% increase in both response rate and net revenue. A bonus has been Monica’s willingness to help develop our internal staff capacity. Based on the strong results achieved to date, PTPI is using Merrigan & Co. to refine our membership renewal strategy as well as implement appeal and stewardship tactics to help increase financial support for and member engagement in PTPI programs. If you’re looking for an agency that is nimble, creative and responsive, look no further than Merrigan & Co.
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