Engaging alumni and holding onto them as advocates and donors

March 14, 2018

sara hale, ASSOCIATE DIRECTOR FOR ANNUAL GIVING AND DONOR COMMUNICATIONS, rockhurst university

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Aside from a quick stint selling overpriced jeans at Bloomingdales in Chicago, Sara has worked solely in the nonprofit arena. She has 12 years of experience in nonprofit fundraising, including time at KVC Health Systems, Washburn University Alumni Association & Foundation, Kemper Museum of Contemporary Art, and currently, Rockhurst University.

“I love working in the nonprofit field as I see people moved by different experiences, stories and connections who are happy to give back to various nonprofits. This is our human connection at its best as it feels good to support each other!”

Currently, Sara is working on her Master's Degree in Management with a concentration on Nonprofit Administration at Rockhurst University. She will graduate in May of 2019.

Sara enjoys giving bold compliments.     

3 MAIN TAKEAWAYS

1.       Provide value to your audience. Events like networking nights help Rockhurst engage with recent graduates — and can lead to donations down the line. What do your donors get out of the relationship?

2.      Use your lingo. When you employ terminology specific to your organization, it reminds your audience of their unique experience with you.

3.      Test, test, test. The old reliable #10 envelope continues to perform better than other packages in Sara’s testing...but it’s important to keep testing and avoid complacency.