Tweeting Takes Too Much Time, or, Alliteration Rules!

Really though. I hear it all the time. Not that alliteration rules. The other one.

“Where do you find time to do all that Twitter?” And I must laugh because it sounds like my dad talking about “doing” the computer. He’s not a technological man.

And you don’t have to be a technological man or (or woman) either.

Therein lies the beauty of these sweet, sweet tools. You don’t have to be a whiz to use them. Nor do you need wide swaths of time to play with.

This is a start. There’s no way this modest little post can cover the myriad ways to use social networking. But if you’re just getting started, these can give you a framework to wrap your mind around. Dive in. That’s the most important thing.

1. Double Time: Applications exist that link your Twitter account to LinkedIn. One update, et voila! Two of your accounts are updated at once. (I assume if you’re reading this, you’re not tweeting from your phone, Fonzie.) The same thing exists for Facebook. They are simple to use. Also consider having a real-time Twitter feed on your website homepage. Search engines crave fresh content. Google will love you.

2. Tabulation: Use the tab function in your browser. Keep sites like LinkedIn and Twitter open and minimized in your toolbar. If inspiration strikes, you’re ready to pounce.

3. Plan: The best thing about social media and networking is the spontaneity. But don’t feel weird if at first you need to make a rough schedule to get in the hang of it. Commit to two tweets a week. Connect with at least three new contacts a week on LinkedIn (ask your current contacts to connect you with interesting people). Pretty soon it will become second nature. Do it at the same time every day – while you're checking emails first thing in the morning or right before you leave your desk.

4. Converse: As in, engage. Too many people use these tools to constantly push out their message. It gets very propaganda-esque very fast. The consequence? People will choose to ignore you. Share information. Let your personality shine through (without being that annoying person who tweets 20 times a day about baby poop and what’s for dinner). The more valuable and useful your content is, the more likely you are to attract followers, friends and contacts.

5. Stick With It: This is really four-and-a-half. Getting your feet wet then leaving your accounts to languish with one puny posting on Twitter or two connections on LinkedIn is almost worse than not getting involved at all. It’s fun and it’s useful. Create some rules for yourself then forget them and get loose. You’ll be a social networking machine.

Watch for more posts like this ...
Coming up: Easy ways to get results from LinkedIn.