Okay … I’ll admit it. I remember when Arthur Herzog’s groundbreaking book The B.S. Factor: The Theory and Technique of Faking it in America was published back in 1973.
As a fledgling Communications major, I found his rants against Executalk and other verbal misdirections fascinating.
“Words by the thousands have been affected and even undone" he claims. "At times it seems that the whole vocabulary is unraveling like a loosely knit sweater.”
So, it’s probably no surprise a headline about “Business Buzzwords I’d Like to Ban” would catch my eye.
(I could say would incentivize me to dive deeper. Or NOT.)
I wish I could say I’ve never used any of these. Unfortunately, I can’t. But I hope I’ll be less inclined to do so now.
Maybe you will be, too.
What do you think?