Some amateurs think writer’s block comes naturally.
Fact is, you can – consciously or unconsciously – make almost any project more difficult. (And anything worthwhile reflects the effort that goes into it, right?)
Here are some surefire ways I’ve found to make those special projects even more worthwhile.
1. Start with lots of research. The less focus, the better. Google your topic. Save up articles. Request competitive literature. To be considered a Subject Matter Expert, you can never know too much.
2. Keep an open mind. Find as many different perspectives as you can find. Feint. Misdirection. A new approach. No need to jump to conclusions.
3. Psyche yourself out. Only think of this project in insurmountable terms. Complicated. Complex. Herculean, even. After all, if it was easy, anyone could do it.
4. Whine a bit to colleagues. Professionally, not pitiably, of course. Just a hint to let them know you’re well-respected enough to earn the tough assignment.
5. Wait for your muse. That spark of inspiration. The proverbial light bulb. Your flash of brilliance.
6. Take a stab at it. In short, sporadic bursts. Most productive if sandwiched between less important activities. Like checking email. Freshening coffee. Trimming your nails.
7. Let it linger. You only start cold once, but a few weeks on the back burner can bring on a good chill. It’s like the thrill of a new assignment, but without the thrill.
8. Make it right. Every word. Every phrase. Every pause. Remember, your final product will be a sum of these parts.
9. Get an extension. You’re creative, right? Surely you can come up with a credible excuse for not meeting the deadline.
10. Social media. It’s all the rage. Especially among communications types. In fact, I’d better go check Facebook now …
If I come up with other tips, I’ll tweet about it.