What a colorful and attention-getting combination of old and new. And a great way to make a fairly complex concept (highly targeted fraudulent emails) concrete and credible.
It was attributed to David Jevans, chairman and founder of the non-profit
in a recent article about a security breach at Epsilon. (We'll have to deal with the images that conjures up in a different post!)
Phrases that create a visual image carry a wealth of added meaning and impact.
Think housing bubble. Population explosion. Raising the bar.
Unfortunately, imagery can also be used to camouflage instead of clarify.
include a complete loss of power for some people at some point in time? Will
capabilities eliminate c
? And don’t even get me started on
Wait a minute – isn't there an applicable adage here? "Writers don't create confusion; words do."
Or, maybe I've got that backwards ...
If you’re a fan of the art of euphemism, you'll want to know that nominations for the National Council of Teachers of English
are due September 15. This dubious distinction recognizes “a glaring example of deceptive language by a public spokesperson.”
In a competition like that, how can you lose?