And they all gave happily ever after ….

Admit it. We all fall prey at times. The Fairy Tales of Fundraising.

Consider the urgent appeal that so dramatically (dare we say, hyperbolically?) calls for an immediate response to forestall impending disaster. And never a thought of Aesop’s bored little shepherd boy who shouted out false alarm.

“Don't cry 'wolf' when there is NO wolf!” the villagers admonished. When the wolf actually does come, no one responds to the call.

Or picture the harried volunteer manager, frenetically dashing from task to task as she falls ever further behind. After all, it often seems quicker to do something yourself than to convince (or teach) someone else to pitch in.

Sound remotely like The Little Red Hen as she bravely announces, “Then I’ll do it myself”?

Or think of the countless organizations reaching for the next shiny new thing. Ever hopeful, investing time after time … in the pricey premium that’s a can’t-fail investment … or state-of-the-art software that’s an end-all solution…or a proprietary new approach and its path to prosperity.

Surely this couldn’t be those treacherous tailors who knew how to weave a cloth “invisible to anyone who is too stupid and incompetent to appreciate its quality."

It’s so seductive, this siren’s song. Always a quick and easy solution. Plug-and-play.  Set-it-and-forget-it.  Trust me ... it'll be all right.

And perhaps nowhere is the deception more dangerous than in acquiring new supporters.  Just get someone to raise their hand and ask for information…attend an event…or better yet, send in a gift ... and you’ll own them forever.

When you really don’t own them at all.  In fact, unless you earn it, you likely won’t receive further consideration at all.

Because when it comes to fundraising, fairy tale endings are few and far between.