Surprise & Delight

I recently purchased a new car from Stateline Nissan and it is gorgeous. I have named her. It's a girl!

You'll have to excuse my extreme enthusiasm, cause even though I'm old enough to have danced like Molly Ringwald and meant it y'all, this is the first car I've ever purchased flat out on my own, grown up style. I've always paid for my own cars, but circumstance intervened to prevent me from the transporting joy of the car buying process.

Wait? You don't like the negotiating and the agonizingly slow, a thousand corny jokes a minute dance that is purchasing a new ride?

I didn't either. But what I did like—and continue to like—is the way they've followed up with me at my speed and with things that really make me feel like the best customer they've ever had.

Case in point: They sent me a check for $100 and said "hey, you crazy kid, fill the tank a few times or take your friends out to dinner …" They have also scheduled all my routine maintenance, set up reminders for it and emailed to offer me a free car wash and run down of the cool ass stuff my beast of a beauty can do come the cold Missouri winter.

It got me thinking of how nonprofits could do this for their donors. No $100 checks that's for sure, but could you send them something more meaningful than a grocery tote with your logo on it or a window decal? What kind of experience or, "hey, we were thinking of you and thought you would like this" moment can you create for the people who support you year in and year out?

I don't think it has to be expensive or SUPERCOOL. It just needs to be meaningful and personal.

P.S. Thank you, Stateline Nissan. I gave you 10s across the board on that survey you sent.