We've been singing this tune at M&C for quite a while now. One communication channel doesn't necessarily bubble to the top in every case—you have to find the right mix.
Some very interesting new stats from MDG Advertising by way of NonProfit PRO reinforce this premise, and point to the increasing importance of digital and social in nonprofit communications.
Sharing this great infographic with you from the MDG study. And hope you'll check out our research that gives a similar snapshot expressly of Kansas City nonprofits next week.