I read this blog
a few weeks ago and passed it around the office.
Initially, I laughed at the idea that fundraisers are petrified of hiring copywriters. The notion that trusting your copy with a professional is later relayed as "the horror stories you've heard whispered in the hallways at conferences and posted on social media sites …" struck me as a bit hyperbolic.
But then I remembered, I've heard the stories myself. I've had to go above and beyond to undo the damage done by the surly copywriter who preceded me. More. Than. Once.
So I was glad the writer of the aforementioned blog was proactive. She offers some excellent tips for fundraisers and copywriters to avoid hissy fit mode and get the job done. Together. Without it being a "horror story."
To her much appreciated tips, I would add:
Tell us who we're talking to right off the bat.
We specialize in writing fundraising copy so this will always be one of the first things we ask. But if your writer doesn't know whether or not you're sending their copy to members, house file, an acquisition list, etc, you're going to waste a lot of time going back and forth. Get your groups down first.
What don't you like?
Does your CEO, the letter signer, hate certain phrases? Is your organization making systemic changes that affect messaging? Don't leave your copywriter in the dark.
Give a deadline. Make it reasonable … when you can.
Excuse me as I whine some here, but all too often, copy is treated as an afterthought. As in, we've had three months to work on this project, I think I'll send the copywriter my request three days before we need to go live, to print, to publication. C'mon now. You want great copy. We want to give you great copy. Give your writer the time to background, draft and revise and that's what you'll get.
And yes. Rush jobs happen. But it's best to keep them in the realm of EMERGENCY and not a matter of practice.
Any other writers, fundraisers or project managers with tips for making copywriting smooth like buttah?