Incorporating paid digital such as ad retargeting, facebook ads and banner ads into your fundraising landscape
APRIL 16, 2018
JUDAH FONTZ, executive vice president of digital solutions, veradata decision labs
Judah has expertise in marketing, sales, analytics, technology and product/solution development, with a strong focus on revenue and profit growth through innovation.
His teams help organizations strategically structure/integrate, execute, analyze and optimize their digital marketing and analytics initiatives in alignment with their overall business goals. Clients served range from small/midsize businesses and nonprofits to fortune 500 companies.
3 MAIN TAKEAWAYS
1. Utilize data from different sources. Judah's team found a lift in response when using offline data to reach constitutents.
2. Think omni-channel. The most successful nonprofit ads can be re-purposed or tweaked across mediums.
3. Ease of checkout, specifically mobile, is key. Pretty soon, we'll be in a position where people will be able to donate with just one click.