Helping companies build bridges to their communities through public involvement and philanthropic work. How businesses can do well by doing good.

August 29, 2016

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Melissa Sturges, Sturges Word Communications

Melissa draws upon more than 30 years of experience in integrated communications to help clients with strategic planning, media/social/community relations, events, crisis management, and employee communication. She is former chair, Americas Region, of the Worldcom Public Relations Group, the largest global network of independent integrated and public relations firms. Previously, the Greater Kansas City chapter of the Public Relations Society of America recognized her as its “Public Relations Professional of the Year.” 

5 MAIN TAKEAWAYS

If you do not already, do your volunteers the biggest favor and develop a formal onboarding program for them so they can be useful and accountable.

Most of the volunteers we know that are new to community engagement are intimidated by anything having to do with fundraising – their personal contribution or getting it from others. Do them a favor and bring in a third party expert who can educate them on how people without money can contribute.

Have a strategic plan – what you want to accomplish as an organization, and make it measurable.

  • What is being done                                        
  • How much
  • By whom
  • By when 

Create a crisis communications plan right now.

Consider developing your organization’s story. Select corporate entities that you would like as partners – learn about them, their mission, challenges and opportunities. Then tell show how they can be part of your story in a way that is relevant to them.