Current trends in planned giving and estate planning for nonprofits
February 16, 2018
NATHAN STELTER, vice PRESIDENT, the stelter company
Nathan specializes in product development, strategic partnerships, marketing consultation, client services and corporate marketing. His primary concentration at The Stelter Company is overseeing Stelter's consulting team, and using his expertise and experience to strategize with Stelter's key accounts to develop distinct marketing solutions that meet each nonprofit's unique planned giving needs.
Nathan presents at numerous regional and national fundraising conferences. He is a past board member of the National Capital Gift Planning Council in Washington, DC and current member of the Mid-Iowa Planned Giving Council.
3 MAIN TAKEAWAYS
1. Know your audience. Nonprofits need to think strategically about what motivates their constituents, and how their constituents' goals fit with the organization's goals.
2. Utilize multiple channels, and don't make assumptions about which channel your audience prefers.
3. Take a holistic, unified approach in fundraising messaging.