How one organization is changing the narrative around poverty and the people they serve…and the implications it has for fundraising and outreach.
February 22, 2017
Paul Pearce, International Senior Advisor, and Amanda Burian, Marketing Channel Manager, of Unbound
In 1997, Paul Pearce took a sabbatical from his career with a major international health care technology corporation and volunteered for Unbound in Guatemala. He was so inspired by the families he worked with that, after his year of service, he joined the Unbound staff — bringing leadership qualities and management experience cultivated in the business world to help families living in poverty have more choices in their lives.
As international senior advisor, Paul is responsible for monitoring, supporting and supervising Unbound's international efforts — ensuring that international strategy is consistent with Unbound core values and policies. Grounded in awareness through visits with families, overseas staff members and sponsors, Paul contributes to Unbound's domestic strategies — ensuring that domestic and international strategies relate to each other in a consistent and sustainable way. He also assists in the analysis and development of Unbound's governance system, and connects organizational strategies to Unbound's core values, stated mission and purpose.
Paul has an MBA from Rockhurst University. He and his wife, Kris, live in the Kansas City area.
“I love Unbound for really believing in the families. I find it an honor and privilege to work alongside Unbound sponsored members, their parents and the international staff. They continue to be the inspiration and at the center of our international decision-making processes.” - Paul Pearce
4 MAIN TAKEAWAYS
Get your staff involved with the beneficiaries of your nonprofit so they really understand more than just the need of your mission. Having an appreciation for the cultural and individual impact of your organization’s work will change the way they approach the work and the language they use — and ultimately impact your communications and outreach.
Present the relationship of beneficiaries and donors in an honest way and be frank about what’s involved in sponsorship and volunteer settings. Be upfront about the circumstances of the people you serve. The more donors get involved, the more they’re going to learn. So make sure you’re honest and transparent up front.
If you’re going to involve donors with a partnership mentality, be prepared to do the work that will require on both an organizational and staff level.
Test your messaging and imagery. Get feedback from your donors and supporters and track results. Are you creating a sense of empowerment and partnership or creating a sense of guilt? Set up systems to find out and tweak your communications accordingly.